Hugh Hefner has died aged 91

Publish Date: Thursday, 28 September 2017, 4:31PM

Playboy founder Hugh Hefner has died aged 91.

The American magazine publishing Titan died at the Playboy Mansion in Las Angeles.

Playboy Enterprises said Hefner had built the company into one of the most global brands in history.

He passed away of natural causes, the company said.

American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4
— Playboy (@Playboy) September 28, 2017

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