Victoria Beckham is being slammed for 'promoting' eating disorders in latest ad campaign

Victoria Beckham has come under major fire after her latest fashion campaign featured a ‘anorexic-looking’ model.

The former Spice Girl took to Twitter to promote her new eyewear collection, sharing photos of a young model rocking some vintage frames.

“Back to work! Start the year with new frames from the Spring Summer 2018 #VBEyewear collection inspired by 1970s retro classics and updated for a feathery-light, fresh and modern look,” she captioned the pictures.

However, rather than looking at the sunglasses, people were more distracted by the 29-year-old Lithuanian model Giedre Dukauskaite's frame.

And fans are furious.

Followers took to the comment section to vent their outrage, accusing the 43-year-old of promoting eating disorders.

"Sorry to say victoria. You should know better in employing models that look unhealthy that skinny," one person said.

A second chimed in: "Love following you BUT this is not the direction you should be moving in a current world mood in trying to promote positive body image to young girls and women and empowerment. It’s 2018. Disappointing!!!"

"Whether this model is naturally thin or not, you have chosen her. That is irresponsible and unworthy of so prominent a designer. Public feeling is not with you on this," another user wrote.

"This image is exactly why my already tiny daughter thinks she needs to eat less,' vented one mother.

"Victoria I adore you, but with the exorbitant prices you charge for clothing couldn’t you at least buy this model a sandwich for god’s sake?" wrote another.

"I really think you need to address the issues that have arisen from your use of “anorexic” looking models. Please change the size of model you are using this is such an unhealthy and unrealistic example to impressionable young women out there. It’s time to change the narrative!" said one angry follower.

What are your thoughts on the advert?