Why Taika Waititi wants you to be more racist

Taika Waititi is known for getting behind big issues, and he’s throwing his weight behind another one.

In a recent video posted by New Zealand Human Rights, Waititi fronts the #GiveNothing campaign to help end casual racism, and his tongue is firmly in his cheek. 

The Thor director gives a straight-down-the-camera delivery about wanting Kiwis to be “more racist”.

“I’m calling on everyone of my fellow Kiwis to help support a very important cause, racism… needs your help to survive.”

"You may not be in a position to give much to racism, but what you feel comfortable giving will make a difference."

“You don’t have to be a full-on racist – just being a tiny bit racist is enough.”

“A smile, a cheeky giggle, even a simple nod in agreement, it all adds up and gives others the message that it's ok.”

Watch the full video here:

For more information about it, go to the website givenothing.co.nz

This article was first published on Spy and is republished here with permission.