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Baby Loss Awareness Week takes place from 9th to 15th October every year, ending with International Pregnancy and Infant Loss Day on October 15th. It provides an opportunity for parents, families and whanau around New Zealand to come together and remember the lives of their babies who have died. We acknowledge the lives and deaths of all babies, no matter what their gestation, length of life or how they died. It is also a chance to highlight the work done by Sands around the country.