Adidas Apologise After Spelling Country's Name Wrong In Ad Campaign
- Publish Date
- Thursday, 9 June 2016, 2:30PM
Photo / Getty Images
Sportswear giant adidas has apologised after it misspelled the name of Colombia in football promotional images for the Copa America tournament.
Social media users took to Twitter to mock the spelling of the South American country's name as "Columbia".
Seriously, @adidasfootball - IT'S COLOMBIA, not Columbia! Colossal mistake for such a brand. Unacceptable @adidasCO pic.twitter.com/Xvapv2i2RD
— Eña Ossa-Eslait (@EnaOssaEs) June 7, 2016
A spokeswoman for Adidas said: "We value our partnership with the Colombian Football Federation and apologise for our mistake. We removed these graphics and are quickly installing new versions."
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