All Blacks To Release Limited Edition Cologne

The All Blacks have teamed up with a European luxury goods brand to release limited edition male perfumes in time for the Rugby World Cup.

The Italian giant Bulgari - or BVLGARI - produces and markets jewellery, watches, fragrances, accessories, and even hotels.

This month it has started a marketing campaign for two limited edition All Blacks fragrance products, which includes pictures of Conrad Smith, Liam Messam and Keven Mealamu displaying the bottles.

The same three players have previously taken part in the marketing of a special edition BVLGARI All Blacks watch.

The BVLGARI Man In Black and BVLGARI Man Extreme All Black 2015 editions will be available from Monday at Smith & Caughey and selected Farmers stores nationwide. They are both 100ml and have a recommended retail price of $149.

The perfume bottles are lacquered with a moko pattern designed by Tana Salzman of Ngati Toa, with the design based on the facial tattoo of legendary Ngati Toa chief Te Rauparaha - the composer of the Ka Mate haka performed before All Blacks games.

Via NZ Herald