- Publish Date
- Friday, 8 September 2017, 9:45AM
New Zealand’s ‘Most Loved Brand’ has just been revealed and this time around it's a tie!
For the sixth consecutive year, Whittaker's has taken out the number one spot again.
But they'll have to share the title with the All Blacks.
Air New Zealand held onto its place in third, as did Tip Top in fourth place.
Online marketplace Trade Me moved up from 10th place to sixth-equal with Pineapple Lumps.
Photo / Colmar Brunton
As well as being named the ‘Most Loved Brand’ in the Colmar Brunton survey, Whittaker’s was named ‘Most Trusted Brand’ in the annual Reader’s Digest survey earlier this year – which they have also held for six years in a row.
“Whittaker’s is honoured to have received these awards because they are decided by the New Zealand public. Established over 120 years ago, we remain a family-owned company that is proud to have become an iconic New Zealand brand and we’d like to thank the public for their continued support.
A representative sample of 1000 New Zealanders were surveyed online and the survey has a maximum margin of error of + or – 3.1%