Revealed: The Vainest Country In The World

New data has revealed the nation that is most obsessed with being good looking.

Market research company GFK compiled the data that revealed that the nation that spends the most time on personal grooming is…Italy.

It has found that Italian men spend an average of five hours per week on their appearance, with Italian women taking an average of 6.2 hours per week.

Here are all the figures:

Photo: The Independent

So us Kiwis didn't make the top 10, but that's actually not surprising at all. We're a pretty easy going country!

Gotta love us. 

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