This Photoshoot Proves That Women Of ALL Sizes Can Pull Off A Swimsuit

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Earlier this February, Sports Illustrated announced that a plus-size model would grace the pages of their magazine, but coming in at just a size 12, she isn't as inclusive as you might think. In fact, the average clothing size for American women is a 14.

Employees of women's retailer ModCloth created their own swimwear ads to prove that all body types can look good in a swimsuit, even if Sports Illustrated hasn't gotten around to featuring them just yet.

Though the company planned to release the campaign in March, they just couldn't wait any longer.

“When we saw the situation that was happening with Sports Illustrated, we thought, OK, she’s a size 12, but 50 percent of women are wearing over a size 16," Nancy Ramamurthi, Chief Marketing Officer, told A+ in an email. "And we had this fabulous campaign showing how swimsuits look great on bodies of all sizes.”