Company Adds Cape To Woman’s Restroom Signs To Empower Female Staff

Publish Date
Monday, 4 May 2015, 10:21AM

We all know this sign right?

Well, a company called 'Axosoft' has kicked off a new campaign which takes a completely different angle on the traditional restroom sign

#ItWasNeverADress aims to bring women into male-dominated work forces, with the starting point as software development.

The company said this about their aims, “It Was Never a Dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day. In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed. Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently! Stay tuned and keep disrupting.”

 

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