This genius product will make bathing your baby a million times easier!

It's no secret bath time can be a lot of fun for your little one.

For parents, however, it can be stressful, difficult and out right scary trying to keep a wriggling baby safe while washing them.

But fear no more, because this mum-invented product is about to change bath time dramatically!

Meet the 'Baby Dam'.

Photo / Amazon

This genius bathtub divider will "save you precious water and valuable time".

For just NZ$55, the Baby Dam features a rubber bottom and flexible sides which allows you to cordon off part of the tub so you can can wash your baby in a safer, more comfortable space.

Plus, you don't have to spend half an hour waiting for your tub to fill up!