Max Key Is Facing Backlash After Posting Controversial Video

"Real men ride women."

That's the message Max Key posted to SnapChat yesterday, sharing a video of what appears to be himself driving past a group of cyclists.

The video, which is filmed from the driver's seat of a car, shows the vehicle passing three cyclists on Parnell Rise in front of the Holy Trinity Cathedral.

With the window rolled down, the driver shouts "real men ride women" at the cyclists. It does not appear anyone else is in the vehicle.

Key lives with his parents, Prime Minister John Key and wife Bronagh, on nearby St Stephen's Avenue.

John Key told reporters in India today that the post was inappropriate. He had spoken to his son and he said he recognised that as well.

The Herald spoke to Max Key who said he had no comment to make. He has since deleted the video.

- Spy.co.nz