What Nigella Lawson thinks of the ridiculous Doritos' quiet chips for women

Publish Date
Thursday, 8 February 2018, 9:30AM
Photo / Getty

Photo / Getty

The queen of decadent, indulgent food, one of Nigella Lawson's defining characteristics is the way she audibly expresses delight in what she eats.

So when Mix host Mel Homer asked Lawson what she thought of Doritos' latest plan to launch a "quiet" corn chip because "women don't like to crunch too loudly in public", the celebrity cook was, not surprisingly, most unimpressed.

"Oh, please don't get me started," she told Homer.

"I don't know who's in charge of their marketing or their strategy but it is risible. I mean, it's mad."

While it's not an area of food she said she usually has much to do with, she was clearly incredulous to the idea: "It's like being tone deaf actually to do that now, isn't it?" she asked Homer, who likened the stunt to stationary brand Bic's "lady pens", "for our little, tiny lady hands to write with."

As it turns out we don't actually have to worry about strange 'LadyDoritos' stacking our shelves as the company has come out saying they "already have Doritos for women". 

In a Tweet from Doritos, they explained: "We already have Doritos for women — they’re called Doritos, and they’re loved by millions."

This statement comes after backlash parent company PepsiCo faced for the comments made by their CEO Indra Nooyi, who suggested that women "don’t like to crunch too loudly in public."

"They don’t lick their fingers generously and they don’t like to pour the little-broken pieces and the flavour into their mouth," she said in an interview WNYC's Freakonomics Radio.

"It’s not a male and female as much as 'are there snacks for women that can be designed and packaged differently?' And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon.

"For women, low-crunch, the full taste profile, not have so much of the flavour stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse."

This article was first published on NZ Herald and is republished here with permission. Additional reporting by The Hits.

Take your Radio, Podcasts and Music with you