Burger King To Release A Fragrance In Japan

It seems that fast food restaurant, Burger King is to relase a fragrance, which is dubbed "Flame-Grilled.

According to Burger King Japan, April 1st is now "Whopper Day" in Japan. Fashion Snap reports that the company registered the day with the Japan Anniversary Association, making it one of many "unofficial" holidays that exist in the country. For example, Japan has a Pocky Day. 

April 1st is also April Fools' Day, which is most certainly a thing in Japan, but a thing that is celebrated only on April 1st and not a month before.

What would it smell like? Would people buy it? SO MANY QUESTIONS!