Ed Sheeran announces Auckland takeover - and we're all invited!

Fans of Ed Sheeran, your September plans just got a major upgrade.

To celebrate the release of his brand-new album PLAY, out September 12, a special Ed Sheeran pop-up pub is landing in the heart of Auckland’s Commercial Bay - but only for one weekend.

From September 12-14, The Old Phone will transform into a Sheeran wonderland, complete with drinks, food, games, and music. Whether you’re here for a pint of Guinness, a Steinlager, or a cheeky Gordon’s, there’s something for everyone - and don’t miss the award-winning pies from Roti Bros while you soak up the vibe.

Just around the corner, fans can explore a dedicated Ed Sheeran merch pop-up, stocked with exclusive items perfect for collectors and superfans alike. From t-shirts to posters, it’s a treasure trove of Sheeran goodies.

Pop-Up Pub Hours:

  • Fri, Sep 12: 12pm – 7pm

  • Sat, Sep 13: 12pm – 7pm

  • Sun, Sep 14: 12pm – 5pm

Pop-Up Merch Store at The Nook, Commercial Bay:

  • Fri, Sep 12: 10am – 7pm

  • Sat, Sep 13: 10am – 7pm

  • Sun, Sep 14: 10am – 5pm

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Ed’s new album PLAY, featuring singles like Azizam, Sapphire, and A Little More, is set to drop on September 12 - and this pop-up is your chance to immerse yourself in his world, celebrate the release, and toast to a weekend full of Sheeran magic.

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