Ever wondered what a bright orange cheesy ice cream would taste like? Well, today is your lucky day.
New York ice creamery Van Leeuwen and Kraft have unveiled a new flavour perfect for the very small demographic of people who have eaten mac and cheese and wondered what it would taste like as a creamy frozen dessert.
The limited-edition macaroni and cheese-flavoured ice cream has left many asking the companies why.
The companies described the ice cream as a "cool, creamy scoop of ice cream that brings that comforting, nostalgic feeling from a warm bowl of Kraft Macaroni & Cheese."
The cheesy ice cream looks like it will only be available in the United States - a fact we're not too mad about.
"Not only does it taste delicious, but it's also made with high-quality ingredients and contains no artificial flavours, preservatives, or dyes just like our Kraft Macaroni & Cheese," Emily Violett, a senior associate brand manager for Kraft Macaroni & Cheese said.
The Takeout's Marnie Shure and Lillian Stone wrote that they were "surprised, and maybe even a little annoyed" to share that the ice cream was good.
"I'm getting a teeny, teeny aftertaste, but it's not like I just ate a bowl of mac and cheese," Stone wrote. "It truly tastes like cheesecake to me."
Eater's Amy Carthy, meanwhile, added that the flavour tasted undeniably nostalgic.
"The cheese powder combines with Van Leeuwen's rich base, made with milk, cream, and sugar, to produce a buttery flavour that's only slightly cheesy," wrote McCarthy.
"It's one of those foods that's so uniquely compelling that you're going to be confused while eating it, but definitely won't want to stop."
The flavour announcement left many social media users to question whether the new culinary collaboration was a joke or not.
"It's not even April fools," one Instagram user wrote.
"I'll give that a hard pasta," said another.
"Just bc [because] we can do not mean we should," another wrote.
"This feels illegal," joked another.
This isn't the first time Kraft has released unusual flavours. For Valentine's Day the brand came out with a hot pink, candy-flavoured mac and cheese. Back in 2020 the brand released a pumpkin spice macaroni and cheese that was made with cinnamon, nutmeg, allspice and ginger.
This article was first published by the NZ Herald and is republished here with permission.