You Won't Believe What Pizza Hut Is Doing With Their Boxes

What goes well with pizza..? Movies!

In Hong Kong, Pizza Hut has introduced specially-designed boxes which convert into makeshift movie projectors to use with smartphones.

The advertising stunt, designed by Ogilvy Hong Kong, is quite brilliantly called the ‘Blockbuster Box’.

The new packaging uses boxes with a pop-out hole in the side of the box. A special pizza table (or “pizza projector”) then serves as the lens. All you have to do is slip the plastic lens into the hole and use the pizza table’s legs to prop up your smartphone inside the box, and you can project your phone’s contents onto a nearby wall.