This backward video is putting people off gummy bears

Belgian filmmaker Alina Kneepkens has created this foodie horror film to highlight the gruesome process of how gelatin sweets are made by unrolling the footage in reverse and starting with the finished product before revealing its inception.

If you're a fan of gummy bears, you may want to look away... but also, it's probably good to know where your food comes from.

Gelatin is a gelling agent made from animal skin and bones, the basis of gummy lollies.