ASOS Has Launched This Clothing Range as a Tribute to Princess Diana

Women's Wear Daily reports that the online retailer has launched a capsule collection in collaboration with Sharmadean Reid, founder of WAH Nails, as a tribute to the late Princess Di.

The People's Princess was celebrated for her iconic style. Photos / Getty Images, ASOS

Before you turn away at the thought of frizzy bouffant 'dos and shoulder pads, the emphasis of the collection is on recreating the upscale looks of the 80s, rather than the decade's more awkward moments.

Reid told Dazed the collection was inspired by both her West London girlfriends and Princess Diana - an idea that came from a back issue of fan-generated magazine WAH Zine.

The new ASOS collection is in collaboration with Sharmadean Reid, founder of WAH Nails. Photos / Getty Images, ASOS

Princess Diana dressed quite American preppy and even donned Havard Jumpers. Photos / Getty Images, ASOS

She said: "One issue, we did a page called 'When Di Was Fly' and myself and Charlotte Roberts from The Mushpit had found all these images of Princess Diana in streetwear... she always loved bomber jackets, she actually dressed quite American preppy, she even wore Harvard jumpers."

She had been repeatedly asked to create a collection but, she explains: "I didn't want to do it until I had an idea, and then I had just moved to West London and I felt like a real West London mum, like 'ah I feel a bit like Princess Diana, dropping the kids off to school' and I thought: that's a good idea for a collection, an East London girl moving to West London."

Tartan print, as seen worn by Princess Di, has been adapted to a stylish phone case. Photos / Getty Images, ASOS

Princess Diana never shied away from bold colours. Photos / Getty Images, ASOS

The pieces take hints of the people's Princess' unique, timeless style and blend it with modern components.

nzherald.co.nz