Powerful Ad Campaign To Cut Road Fatalities To Zero

The Victorian Government in Australia are making a powerful statement about road safety and reducing fatalities with their new "Towards Zero" campaign.

You'll struggle to get through this video, as Francisco- who isn't an actor- gets asked how many fatalities he thought would be more acceptable than the 249 who died on Victorian roads last year.

If you're moved by the ad, think twice about your actions on the road, and also check out the behind-the-scenes feature below.