- Publish Date
- Wednesday, 2 March 2016, 11:39AM
The McDonald's marketing team in France took a huge dig at Burger king last week - they placed a billboard which displayed absurdly lengthy driving directions to the nearest Burger King drive-thru.
The point, of course, was that McDonald's (just 5 kilometers away from that particular location) is always there when you need it, while BK (258 km away) just isn't.
But of course Burger King has come back with their own stunt!
BK has smartly and comically turned the issue from one of simple availability into one of exclusivity.
While freely acknowledging that it has fewer locations, BK is flattering its customers by suggesting they have better taste and are willing to go farther, quite literally, for BK's food.
Wonder who will win?!